Digital self-management tools are everywhere from fitness trackers to condition-specific apps. They empower users, reduce clinician burden, and support scalable care. But they can also miss something critical: the human touch.
When someone’s symptoms worsen, or they feel overwhelmed, an app alone might not be enough. That’s where hybrid models - combining tech with human support - can make a difference.
Imagine a digital health platform that doesn’t just track symptoms but also senses when a user needs to speak to someone. Maybe their scores indicate worsening fatigue. Maybe they’ve reported low mood. Or maybe they’ve simply opened the app five times without completing any actions.
That’s the kind of insight that Tailored Talks is built for. It can prompt users to contact advice lines, flag them for call-backs from clinical teams, or offer pathways into peer support - all based on their real-time data.
The best digital tools don’t replace humans; they amplify them. We believe in using data to signal when someone may need extra help, and routing them to the right support service, whether that’s a clinician, a charity, or a helpline. For example, our Long Covid pathway links directly with Chest Heart & Stroke Scotland’s Advice Line Nurses.
As the NHS and private providers strive for efficiency, let’s not lose sight of empathy. The future of digital health isn’t just about automation - it’s about connection. When apps are smart enough to know when to step back and let a human step in, we’ll know we’re doing it right.