Who we are

The inspiration for Pogo Digital Healthcare came from a stroke that Neil Francis, Executive Chairman, experienced back in 2006.

The origins of Tailored Talks can be traced all the way back to 2006, when a then 12-year-old Jack Francis (now Managing Director of Pogo Digital Healthcare) witnessed his father Neil suffering from a stroke.

During his recovery, Neil was given a 55-page booklet by the NHS, which caused confusion, poor self-management and a challenging decision-making process for the family. At a young age, Jack was made aware of the challenges faced both by NHS clinicians and patients with long-term conditions. Years later, inspired by his experiences with his father, Jack developed the initial concept of Tailored Talks

From day one, Tailored Talks has been developed in partnership with medical experts, charities and, most importantly, people living with long-term conditions. By collaborating with partners like the NHS, charities, and academic institutions, we ensure that our platform is both clinically accurate and truly supportive of patient needs.