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Beyond leaflets: why stroke survivors deserve real-time, personalised information

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It’s crucial that we avoid information overload at the worst possible time.

Leaving hospital after a stroke is overwhelming. Many patients are handed large information packs - dozens of leaflets, contact lists, and follow-up instructions. It’s well-intentioned, but the timing couldn’t be worse. Cognitive fatigue, memory issues, and emotional distress make it hard to take in complex details.

So what happens? Most of it goes unread. Critical advice is lost in the noise. And patients are left without the information they need when they need it. 

We wouldn’t give every patient the same medication - so why do we give them the same paperwork?

At Pogo Digital Healthcare, we believe stroke survivors deserve personalised, dynamic information that updates as they recover. Our platform, Tailored Talks, delivers bite-sized, accessible content through a digital pathway - designed in partnership with stroke survivors and clinical teams.

Tailored Talks supports stroke recovery by:

  • Adjusting content based on stroke severity or rehabilitation phase
  • Including multimedia formats for cognitive ease (audio, video, visual aids)
  • Giving carers and family members their own tailored information
  • Connecting users to trusted services (e.g. CHSS, local community support)

By spreading information out over time, it reduces overload and improves retention. Stroke survivors are more likely to engage and that leads to better outcomes.

Recovering from a stroke doesn’t happen in a week. So why should all the information arrive on Day One?

Let’s move away from the leaflet stack and towards smart, supportive, ongoing information that fits the journey - rather than flattening it.